Meet the team


David Tal

Founder and CEO

David co-founded Agentology in 2013. He oversees the company’s business operations, including sales, marketing, customer support, and finance, among other areas of the business. Prior to Agentology, David spent a decade as a real estate broker and co-founded one of the largest real estate referral platforms in the country. David holds a degree in Economics from UCLA.


Avi Tal

Founder and President

Avi co-founded Agentology in 2013. He oversees the the company’s business operations with a focus on technology, product development, and long term growth and strategy. A serial entrepreneur, Avi spent a decade building internet businesses, including one of the largest WiFi media networks in Latin America. Avi lives on the beach in sunny San Diego, and you can catch him rollerblading on the boardwalk almost every night.


Victor Vilaplana

VP of Finance

Victor brings over 15 years of financial experience to the Agentology team. He started his career at Morgan Stanley as part of Institutional Investor ranked sell-side research team and then spent 8 years at Sempra Energy in various roles, including in mergers and acquisitions and investor relations. Prior to joining Agentology, Victor was the VP of Financial Relations for Renovate America.


Steve Gottlieb

Chief Marketing Officer

Steve brings over 15 years of experience in B2B marketing and demand generation to the Agentology team, most recently as VP of Marketing at ThriveHive in Boston following three years in Austin with Main Street Hub prior to their acquisition by GoDaddy.


Hillary Anne

VP of Sales

Hillary Anne oversees all of the Concierge Operations for Agentology, including the Lead Department and the Referral Network. Prior to joining Agentology, she was the VP of Sales for TapHunter, a craft beer SaaS venture in San Diego. Before TapHunter, Hillary was the Director of Inside Sales for, overseeing the creation, training, development and expansion of the Inside Sales program from San Diego, CA to Norfolk, VA from 2010 to 2016.

Fist Bumps

Dance Moves


Coke Zeros

Happy Hours