When I started in real estate 10 years ago, generating new business and leads from websites like Zillow and Realtor.com was still a pretty new concept. It wasn’t the main way you grew your business, but rather a way to augment your marketing efforts and show clients you’re a techy agent who’s ahead of […]
The Most Important Statistic You Need to Know
70% of buyers and sellers will work with the first agent they meet with face to face
Meeting you in person builds immediate trust and loyalty. Don’t just call clients, propose a time and place to meet. Whether it’s a home buyer or seller, setting up a face-to-face, belly-to-belly, eyeball-to-eyeball appointment could be what sets you apart from other agents vying for the same lead.
So, whenever you receive a new referral, focus your effort almost entirely on setting up an in-person meeting. After all, it’s a lot easier to ignore someone you haven’t met in real life.
Here are some simple rules to help guide agents in the right direction for getting the meeting and closing the deal:
→ Be Easy to Reach: Include the same one phone number & one email address on all your marketing material.
→ Be Responsive: Needless to say, you won’t get the listing if you don’t return missed calls QUICK.
→ Have a good handshake: quick and firm – no “dead fish” or “bone crusher”
→ Dress professional, yet approachable: Your outfit should be one notch nicer than the person you’re meet with
→ BE ON TIME: Actually, no. Be 10 minutes early. Always.
→ Clean Your Car: It just shows that extra attention to detail and also that you’re not a total slob.