“As CEO of Realtor.com, I had access to all of the metrics. 99% of the website visitors clicked on “Find a Home” and only 1% clicked on “Find a Realtor”, and they were probably Realtors.” -Allan Dalton
Allan Dalton joins us in a 2nd installment of Icons of Industry! He’s the former CEO of Realtor.com, as well as the Exec VP of NRT. He’s also has been hailed as one of the 25 Most Influential Thought Leaders of Real Estate.
As such, we’re so grateful to have him as a part of our board, and for the chance to share his insight with you all. We discuss the following topics:
How to maintain and improve agent value in an internet driven world,
What’s problematic about the “Listing Agent” title,
The need to redefine CMAs,
How essential it is to establish real estate as a multi-faceted, skill-based profession and service (in much the same way as surgeon and attorney),