It’s that time of the year. The in-laws are on their way – yes, those people who will walk in and critique how you raise your kids, how you should cook the turkey, or how the hand towels in the bathroom are too scratchy. Real Estate Hates Holidays

We have a solution to avoid all this chaos and annoyance: GET BACK TO WORK! Don’t take the whole holiday season off. There is always time to enjoy the moments of the holidays, but what if we told you that the best agents are those who take advantage of the 4th quarter and holiday season?

The top agents in the game do 70% of their business in the 4th quarter. It’s a huge misconception that things come to a complete halt once Thanksgiving rolls around. Top agents are instead ramping up their efforts now, because they know it will pay dividends over the next 3 quarters.

Believe it or not, there are still plenty of buyers and sellers out there who are very motivated to close out deals before the New Year. So while other agents are using this time to take a backseat, you should be kicking your marketing efforts into the next gear!

Josh describes this as “taking a vacuum to all the leads nobody else is working with, and bringing them into [your] world.”

Lastly, reach out to your former clients during the holidays to “check in”, as this will keep you front of mind. If you are the most available agent, there is no doubt you will win that business, and hopefully, a satisfied customer for life.

Seasons Greetings!

Raymon Lacy

Raymon Lacy

A San Francisco native and UC Berkeley grad, Raymon recently made the move to Sunny San Diego. When he's not being a Marketing Magician, you can find him exploring San Diego or nose-deep in anything that relates to tech, sports, video games, fantasy, music, beaches or craft beers. (And lists. He really likes lists)