Like a lot of agents in your situation, I'm sure you are frustrated with the amount of leads that are falling by the wayside. You train your team, you have a viable strategy in place and come month's end, you…
Long term nurture is a crucial strategy in real estate because those who are "ready" to buy a new home are often ready to begin their search --meaning it will likely be a while before they actually go through with their…
Contrary to what you might believe, direct mail marketing is anything but extinct in this day and age. In fact, $46 billion dollars is still being invested in direct mail marketing by major corporations. Even with the advent of modern…
Videos are the future - a notion that is backed up by a natural disposition towards flashy visuals (the many sequels to Fast and Furious and Transformers can attest to this).
Effective advertising does two things well: first, it tells a compelling story, one that the consumer can connect with. Secondly, it meets the consumer where he or she is present. In an environment where people have short attention spans and…