The True Value of Your Real Estate Networking Efforts

By | Marketing

Did you know that customer referrals may be the most effective tool in your marketing bag? As a matter of fact,  42% of home buyers were referred to their real estate agent by an existing or previous client, and 74% of clients will provide a referral if their agent has stayed in touch with them. Referrals are inexpensive, produce results, and helps generate an incredibly powerful network effect. Your network, therefore, becomes critical to your success, and with the help of a smart strategy you can create an ever-growing network that will deliver a continuous supply of high quality leads.

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Digital Marketing Trends: Did Facebook’s Privacy Issues Change Everything?

By | Marketing

There’s been a lot of media coverage recently about how personal information is being used and misused by social media companies. The best known example is the Facebook/Cambridge Analytica scandal, where personal data about Facebook users and their habits were sold to marketing firms. It unearthed security and privacy breaches, and as a result, limitations have been placed on how advertisers access user and behavioral data.

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Personality decoded: Secret to Closing More Deals

By | Marketing

The personalities of both you and your team will play an integral role in your success – from the listing appointment to escrow. Backed by extensive research and clout within the medical field, the Big 5 personality assessment can assist you in understanding and capitalizing on your personality strengths (and weaknesses).

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4 Dynamite Ways to Sell Homes to Millennials

By | Marketing

Millennials have really taken it on the chin as of recently, don’t you think? It seems like everyone from pundits to industry leaders to even their own parents have had something negative to say about this young generation, calling them everything from entitled and lazy to arrogant and spoiled.

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Instagram: The Next Home Selling Frontier

By | Marketing

Every day our world is becoming more and more digitally oriented and specifically, the real estate industry has been making major leaps. Nobody is trying to be the agent that is missing out on deals because they are not up to date with the latest social media practices. Instagram is currently the second fastest growing social media platform and is still considered young compared to other well known social media platforms out there, such as Twitter and Facebook.

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