Digital Marketing Trends: Did Facebook’s Privacy Issues Change Everything?

There’s been a lot of media coverage recently about how personal information is being used and misused by social media companies. The best known example is the Facebook/Cambridge Analytica scandal, where personal data about Facebook users and their habits were sold to marketing firms. It unearthed security and privacy breaches, and as a result, limitations have been placed on how advertisers access user and behavioral data.

The repercussions are certainly felt among those of us in the real estate field because Facebook is an important marketing tool in our efforts to engage with prospects and generate leads. While the changes to Facebook’s advertising guidelines change our approach, they don’t have to impede the benefits we get from using the social media giant. The right path forward can help you effectively use Facebook to build your business or find alternatives that still deliver high ROI on your marketing spending.

 

The effects of user privacy

Individual data and how it’s protected is increasingly concerning in today’s digital world. The Facebook/Cambridge Analytica case highlights the issues of users and the companies that are chartered with the responsibility of protecting them.

What happened at Facebook wasn’t illegal, but it raised serious ethical questions about corporate behavior and the rights of users. The company did what many companies have been doing for a long time. Essentially, Facebook has a lot of data about each user. It includes pretty much everything that the user divulges voluntarily (name, date of birth, hometown), but it also collects information about users’ behaviors in the network. Who are they connected to? What groups do they follow? What links do they tend to click on? From that data is a lot of valuable information that could help others target their advertising and messaging to specific users.

Facebook sold the data they had collected to companies who then used it to target advertising campaigns at those users. Cambridge Analytica was a political consulting firm that identified information about users’ political predilections and used it to target very specific types of ads to specific people, and generated usable demographic and psychographic information that helped them in campaigns for their candidates.

As a result of all of this, Facebook has changed some of its policies and features. They have restricted how user data is shared, and will no longer let third-parties (like the companies who develop game apps and other apps you might use while you’re on Facebook) have access to user data. Users, however, have more power over how they manage their profiles and how their behavior is tracked. It’s also showing fewer ads, and herein is the concern for those of us who spend money to advertise there.

 

What can you do now?

Despite all of this, Facebook remains the most popular social channel, one that still maintains a high degree of trust among users. And as we’ve seen, it offers a variety of ways to convey your message and brand. It still gives you the ability to target your advertising to people based on location and other information they voluntarily provide. So in many ways, not a whole lot as changed, although it looks like over time, users will be increasingly reluctant to share much information about themselves.

If you’ve invested marketing dollars in Facebook, we would suspect you will see very little change to the effect it’s having on your ability to increase awareness and generate leads. Many digital advertising experts suspect there will be very little impact, especially if they already have a presence on Facebook.

A new approach might be helpful, however. One thing you can do is to make your advertising non-invasive. Avoid anything that looks like you’re creepily tracking what a user is clicking on. Instead, just focus on your message of being a great Realtor for their particular geographic location. Instead of ads that focus on a come-on like “book a meeting” or a home evaluation, link your ad to a happy success story about your clients. Or use ads that highlight your community involvement more than delivering a hard-sell.

Many have found success with Facebook Lookalike Audiences. This is a program that enables you to upload a list of your own customers to Facebook and the network then identifies people who resemble that audience. It gives you a way to target without Facebook selling user data. Rather, it’s a way to align your needs with Facebook members who have willingly provided information about themselves.

Alternatively, you may want to experiment with other social networks like Nextdoor, Instagram, or Snapchat. As we’ve outlined previously, social media can help you package your message in a creative, effective, efficient, and cost-friendly way, all in pursuit of increasing our reach among potential clients.

 

Don’t stop marketing (or believing)

We have survived all kinds of changes to marketing processes. Many of us have relied on forms of advertising that have changed over the years, and we’ve survived. The PennySaver used to be the go-to source for reaching prospects, and even billboards and bus ads have brought many of us lots of business. Digital marketing has changed much of that, but we’ve adapted and continue to thrive.

If your business is being impacted by changes in Facebook’s strategy or other aspects of social media, get with other real estate agents to learn what has helped them deal with it and succeed. We know this won’t be the last time there is change in our marketing strategy, so continuing to learn, experiment, and move forward will help us stay focused and profitable.

Personality decoded: Secret to Closing More Deals

The personalities of both you and your team will play an integral role in your success – from the listing appointment to escrow. Backed by extensive research and clout within the medical field, the Big 5 personality assessment can assist you in understanding and capitalizing on your personality strengths (and weaknesses).

Astrology. Numerology. Even fortune cookies – there is an endless number of “authorities” out there that apparently know you better than you know yourself. Are you born between the dates of May – June? Then you’re stubborn as a bull (or cow, does anyone know what a Taurus is?). How about some Orange Chicken with a clairvoyant cookie on the side?

At the root of all of this is a desire to discover/understand ourselves and predict our futures. Or more precisely, to take control of them. The same is true within real estate – an industry defined by think pieces and coaching, all in the hopes of achieving our best selves/teams. This even applies to having the right personality for success. There’s an endless sea of advice articles on the subject (I’ve even covered it myself), imploring you to adopt these one-size-fits-all traits that will apparently guarantee success. Conversely, there is far less literature out there that provides quantifiable proof of the impact of personality, nor is there much material on how to actually assess your personality. (Nothing worse than someone who doesn’t know that they’re a Hermione)

But fear not, now you can have your cake and eat it too. Here’s a little something to prove the impact of your personality, and how to actually gauge it.

 

Personality Assessments

Thankfully there are many resources available that will help you determine your real estate compliant personality traits, such as the ‘Big 5’ personality assessment. “In contemporary psychology, the Big Five traits of personality are five broad domains which define human personality and account for individual differences,” and they include: Openness, Conscientiousness, Extraversion, Agreeableness, and Neuroticism.

Granted, you may be lead to think that Big 5 are no more than trumped up fortune cookies and astrology diagnosis (though, Gemini’s are wild). But the Big 5 has been fine-tooled by psychologists over eons, while being respected and utilized by a host of medical professionals. There’s even a push to create the practice of “personality neuroscience (i.e., the systematic study of individual differences in personality using neuroscience methods) as a discipline.” (Pubmed).

Most importantly, Big 5 personality tests have even been used to predict team and job performance within the workplace – showcasing its application in improving your own business. Again, we’ve established that those with a high level of Conscientiousness and Openness tend to perform better within sales. Conversely, one of these OCEAN traits even has a negative correlation with success.

The point is, you should be seeking to improve your success rates by any means necessary, and taking one of these assessments could be your ticket to achieving this. Don’t worry, there are no wrong answers.

What This Means for You and How to Take Advantage

Upon taking the assessment, you can use your results to double down on the good stuff, while minimizing the ‘detriments’ to your success. For example: 

  • Are you too agreeable? A competitive agent will hunt for the best deals for their client, but a “manipulative” one will drive business away.
  • Too Open? Trying new things is great, but you have to be firm in your convictions and opinion. After all, you’re the expert.
  • Not Open enough? A know-it-all agent risks losing clients by being inconsiderate of their needs. Also, a lower score for “Openness” is marked by an unwillingness to “meet new people”, which is most likely bad for business when working in real estate.

 

Tell Us What You Discovered

Clearly, personality can be a strong benefit (or detriment) to driving business. Find out what yours is, and make it work for you!  If you haven’t already, join our Mastermind Community and let us know what results you get!

4 Dynamite Ways to Sell Homes to Millennials

Millennials have really taken it on the chin as of recently, don’t you think? It seems like everyone from pundits to industry leaders to even their own parents have had something negative to say about this young generation, calling them everything from entitled and lazy to arrogant and spoiled.

It seems like even if you mutter the word millennial during your lunch at the local cafe you’ll be met with older folks shivering and reacting with a foul taste in their mouth.

In truth, many of the young professionals within the workforce now are resourceful, determined, industrious, and thoughtful people.

 

The millennial generation from a bird’s eye view:

The optimization of your own real estate enterprise is contingent on adhering to and capitalizing on the very specific and tailored needs of the generation that makes up 33% of today’s workforce.

Furthermore, the millennial generation should be considered a gold-mine demographic within the housing industry:

To take all of this a step further, a PwC NextGen study notes that over 60% of millennials would prefer to work remotely inside the confines of their homes. Furthermore, this study finds that with the current economic landscape, it’s possible for 50% of the US jobs to be compatible with partial telecommuting.

This is placing an absolute premium on the homebuying characteristics of millennial buyers. If this trend increases (and all signs are pointing to such), millennials are going to be an exploding market that is putting an emphasis on the home and office combination purchase.

So what does all of this mean for you?

In order for you to capitalize on this burgeoning opportunity, you’ll need to equip yourself with the proper toolbelt in order to reach, communicate with, and make the most of these opportunities.

Communicating with this unique generation requires tact and strategy. As the old saying goes:

“I can sell a ketchup popsicle to a woman wearing white gloves.”

With millennials, you’re going to want to say,

“I can sell contacts to a hipster wearing thick-framed glasses.”

 

Your communication tool belt for reaching millennials:

As a real estate agent, you have many different means of communicating with potential clients. You are able to meet in person, call on the phone, text, send emails, and perhaps the occasional carrier pigeon (hold for the mountain-man agent who just happened to gain internet access to read this…thank you).

With all of these mediums at your disposal, texting should be the pinnacle choice in reaching this market. 

Texting:

Text messages do have several advantages—which is probably why 68% of millennials admit to texting “a lot” on a daily basis, compared to 47% of their Gen X counterparts. They’re instant and mobile, which means they can be read and exchanged at almost any time. Millennials are the digital generation. Most (if not all) of the millennials you know are probably literate in one or many forms of digital machinery.

Social Media:

Facebook and Twitter are perhaps the best social media channels for agents to use in order to relate to millennials, but if an agent can make use of Tumblr, Instagram or Google+ too, then they should.

Pew Research Center reports that 71% of people aged 18-24 are using Instagram on a regular basis. The research further concludes that 94% of the same age range of people are using Youtube regularly (68% regular Facebook users, 78% for Snapchat and 45% for Twitter).  

While the statistics are always changing and at times difficult to track, Hubspot reports the best time to post and communicate through the respective social media outlets are as follows:

  • In general, the best times to post on Instagram are on Monday and Thursday, at any time other than 3-4 p.m.

(source: hubspot)

  • For Facebook, on average, the best time to post is 1-4 p.m., when click through rates have shown to be at their highest.

(source: hubspot)

  • Good times to tweet average around 12–3 p.m., with an apex at 5 p.m. — which makes sense, given that it correlates with the evening commute.

(source: hubspot)

The way you communicate through these digital means can also have a big impact on how it is received by your potential millennial buyer. Here’s a list of effective ways to communicate with millennials:

  1. Keep it simple and short: Modern day is calling for efficiency and expediency. Just as we like to grab our meal-on-the-go power bars for a quick bite, we also like our communication to follow suit. Get to the point. There is no need for the next Gettysburg Address when communicating with this buyer.
  2. Converse at their level: You’re definitely the expert here, let’s not forget that. However, millennials like conversing with people as if they were their friends; even in the context of doing business. You can quickly tune out and lose the interest of a potential millennial buyer by bombarding them with over the top industry lingo.
  3. Show them what you mean, don’t always tell:  98 percent of 18-to-34-year-olds watch video content on their smartphone on a daily basis. This is a fact. So when this generation is looking to purchase their largest investment, where do you think they are going to go in order to gather critical information? By now, you know how important video is in selling homes. Utilizing and texting links to show off your prowess is one the best tools you can use in communication with millennials.
  4. Have fun: Millennials want to be heard. They want to be catered to. In a world where it seems like you can customize everything from your burrito at lunch to the t-shirt you will wear to your next night out, customization to the experience of a millennial’s home buying shouldn’t fall by the wayside. Communicate in a fun and engaging way that really helps get to know your millennial buyer. Adhering to the agent’s job’s persona of an uptight professional yearning for the sale at all costs is so 1975. Make your buyer feel like they are the only person on the planet. Get to know their interests and hobbies. Use this information to build a custom experience around them.

As much as people are still going to want to poke fun at millennials and make sure they are the butt of all the jokes when it comes characterizing a generation, if the tactics illustrated above are taken seriously it can open up opportunities for you to tap into a market that is on the verge of redefining the entire industry. The American Dream is still alive and well. It is taking on a new shape and it will be the unique and tactful advisor that helps these millennials reach their dream. 

Instagram: The Next Home Selling Frontier

Every day our world is becoming more and more digitally oriented and specifically, the real estate industry has been making major leaps. Nobody is trying to be the agent that is missing out on deals because they are not up to date with the latest social media practices. Instagram is currently the second fastest growing social media platform and is still considered young compared to other well known social media platforms out there, such as Twitter and Facebook.

In 2015, Instagram had 500 million users and in just three years it has doubled its users, hitting its one billion user milestone. Over two million people and businesses currently use the social media platform to share their message, their products and reach customers in all new ways.

Instagram has its own distinctive value because it is an entirely visual based platform -something no other social media platform provides. This gives Instagram a unique audience which often goes overlooked. One that is likely untapped and that contains many potential buyers and sellers. But don’t worry if you have not joined the community yet, there is still time to take advantage of this great opportunity so you can close more deals. Here are a few things you may not have known about Instagram advertising, as well as some of their best practices.

 

It’s All about the Visuals

People open up Instagram to look at pictures and videos, not to read large amounts of copy. If you don’t grab the user’s attention immediately, they will just continue scrolling to the next picture that grabs their attention. And if you still need more convincing, statistics show that 90% of the information transmitted to your brain is visual. Which means your advertisements are much more likely to be remembered by buyers and sellers when presented in visual form compared to any type of writing based advertisement. 

 

What It Can Do

Once again, to get the most out of Instagram you MUST create a standout, lasting visual experience for your audience. Visual content allows you to connect with your audience at the highest levels and create the longest lasting messages. According to Medium.com, posts that include images produce 650% higher engagement than text-only posts. So when you are making your next post be sure to include some sort of picture or video of the house that you are trying to show.

With that in mind, over ⅓ of Instagram users take action to purchase online. Which is great for any businesses that are trying to increase their sales and for those customers who are in the final stage of the buying cycle and just need that little extra push. For example, you could make a post showing each room in a house or multiple houses in a single neighborhood. This provides a fantastic visual opportunity for any local buyers that are shopping for a new home. On top of that, it allows you to track both your leads and sales through its Ad Manager platform so that you can track your ROI and get the best results for your ads. If you aren’t familiar with these tools, here is a great resource to learn how to utilize your social media insights so you can boost your business and have the most successful ads.

 

#hashtags & Keywords

When it comes to Instagram, hashtags, and keywords are going to become just as important as your graphics. Hashtags are best used to guide your viewing experience and drive engagement. Instagram posts with at least one hashtag get at least 12.6% more engagement. So when used strategically and efficiently it can really make a positive transformation in your ad performance.

Hashtags can be used like tags to help users sort content according to their main interests. They can also later be used to make your content appear in specific searches based on what users are looking for. To get the most out of your campaigns, you’ll need to think carefully about what hashtags and keywords you use to ensure your ads don’t end up in the wrong place.

Example of hashtags being used to search for wedding related content

The best thing about hashtags and keywords is that they are not permanent. You can always go back to old posts and change or add other hashtags to see which words go best with your graphics as well as to make sure you are staying up to date with relevant keywords and other social trends.

 

Benefits

Instagram has many benefits that can help you take your business to the next level. While everyone has their preferences and favorite social media platforms, there are many who prefer Instagram over any other platform, leaving a huge opportunity to connect with new audiences for the first time.

Instagram can also help build up your brand and strengthen the relationship with your followers and potential home buyers/sellers. You have the opportunity to send a message that tells a story which can highlight the greatest aspects of the listings & other services you provide. Today’s buyers live for a high-quality experience and story. So through different types of videos and pictures, you can entice an audience to not only stay connected with your services but to also promote it to all of their friends.

 

Instagram Stats

Below are some statistics just to give you an idea of how powerful advertising on Instagram can be. (According to Sprout Social)

 

Insta-conclusion

Being one of the most popular social media platforms today, Instagram offers many options to help you improve and grow your business. The way it connects users is one of a kind, which is why you should take advantage of all the benefits this visually based platform provides. Be sure to develop a strong advertising campaign plan, include eye-catching pictures or videos, and make good use of those hashtags and you’ll be interacting with customers like you have never done before in no time.

How to Build Your Brand Like A Rockstar

Reaching the point in your career where your name actually means something within real estate…that’s the dream. By now, you’re probably well aware of the importance of building your brand.  Your every interaction marks you as a walking billboard – constantly promoting your business, expertise, and everything you represent. The Tom Ferrys. The Chris Smiths. The Tristan Ahumadas… Even the Josh Altmans – before they graced our news feeds, seminars, and TV screens, they were household names with personal brands that were carefully cultivated.

Great, so how do you start building your brand and become the Oprah of real estate?

Thankfully, there are tools and tips out there that you can take advantage of to accomplish this. While these resources are quick and easy, know that the process requires effort and “consistency”

 

The Road Map

When determining your brand-building road map, Brandtoolbox best describes what your goals should be. “Step One: Brand awareness. Step Two: Brand loyalty. Top step: Brand affinity.” However, it’s best to kick things off with something you’re definitely familiar with: an appraisal, otherwise known as an evaluation:

  • Conduct a Brand Assessment
    Start off by taking stock of where your brand currently stands. This kind of assessment would take place at the beginning of your (re)inventing, and throughout as you gauge the effectiveness of it.

    How is your current brand perceived both externally and internally? A critical question that can be achieved by a Brand Perception Survey. These “studies track how well consumers are accepting the ideas you try to associate with your brand.” (Qualtrics)

    Essentially, we are gauging brand affinity.

“Customers who demonstrate affinity for a brand buy more, buy more often and complain less than all other types of customers.” (Brand Tool Box)

While achieving brand affinity will ultimately be an end goal to all your efforts, it’s worth knowing what to aim for as you cultivate your brand.

 

There are 4 human factors that lead to this:

So when performing your brand perception assessments using the resources above – via surveys and questionnaires posed towards clients and employees alike – key in on these 4 factors.

 

Evaluate the Competition

The fine folks over at Fortune Builders strongly recommend this step, as it allows you to identify what works, avoid what doesn’t, and also prevent you from accidentally copying another brand (and we all know there’s nothing more awkward than showing up with the same outfit as someone else).

Here’s a great list of successful real estate branding tips to help give you an idea of how to do it right. 

 

Define Your Brand

Now that you’re armed with research, you’re capable of defining exactly what you want your brand to be. Some of the basic things that go into defining a brand are the messaging (and the values/feelings that come along with it) and the visuals (i.e. your logo).

The best way to establish this is to identify your business’ unique value proposition. Kathryn Royster of Inman describes these as “irreplaceable qualities…. Your selling points.” These are the values that you emulate, values that help you stand out from the millions of agents occupying the real estate space. Having these values in hand will give you a consistent guideline with your messaging and how your present yourself.

Speaking of presentation, your image is arguably just as important when it comes to defining your brand. So with those values in hand, now comes the other fun part – creating your logo.

While logo design doesn’t have to be hard, it’s definitely a process that demands a lot of consideration. To help you get started, Inkbot Design provides a great guide of what to keep in mind when creating a real estate logo.

If you’re not comfortable designing your own logo, Fiverr is also a great way to outsource your creative needs. There’s a community of stalwart freelancers just a click away, ready to assist with all of your logo creating leads (and at an affordable rate, in most instances).

 

Building Awareness  

Finally, with all of the fine-tuning of your image and messaging behind you, your next step is to put your name on the map!

There’s an endless stream of advice columns on this topic, but the best ways to build awareness boils down to: staying top of mind by increasing digital presence, providing value, and to consistently do both.

Some of the ways to accomplish this are:

  • Social Media
    Building engagement and using data to optimize your efforts is crucial to growing your name and your business, especially as a real estate agent. Considering that 44% of buyers are starting their search process online – a number that stands to increase in our digital age – then it’s growing awareness on social media is definitely the best way to start building your brand.
  • Referral Marketing
    We’ve covered the benefits of establishing a strong referral game, but you don’t need us to tell you that Word-of-Mouth has been (and still is) an age-old staple within real estate. It’s crucial when it comes to building a business, especially if you’re growth-hacking your business by means of a referral program.
  • Content Marketing
    Content is king. That’s the long and short of it. Attract customers by providing them with value-driven content, and give them a reason to engage with your online persona. Also, let’s be honest, upon encountering your name and brand, they’re going to do a little digging. Since we live in an time of pseudo-sleuths, where you’re labeled as a weirdo if you don’t stalk every person you meet.

So take control of the content they’ll encounter when a client searches for your name, and provide them with useful material that showcases your expertise. 

 

Building Loyalty

Now you got their business, but how do you keep them coming back for more? It’s the customer service you provide that goes hand in hand with referral marketing.  Whether you’re working on generating reviews or managing expectations, it’s all about creating an unforgettable experience for your client. Make them feel special.

 

Brand RE-assessment  

And now we’ve come full circle. Successful brands are always tweaking and optimizing themselves. They change with the newest trends. They respond to the needs of their audience. They adapt. So never remain stagnant or complacent!

In summation, as a real estate agent, your reputation and your name is your life’s blood. So make sure you do everything in your power to build, establish, and continually improve your brand. It requires constant effort and attention, but just refer to the success of household brand names to witness how that time will be well spent. 

6 Reasons Why Live Video Marketing Rules

Effective advertising does two things well: first, it tells a compelling story, one that the consumer can connect with. Secondly, it meets the consumer where he or she is present. In an environment where people have short attention spans and endless options for content and information, Realtors® can stand apart from the crowd if they make use of live video tools such as Snapchat Live, Facebook Live, and Live stories on Instagram. With these tools, you have an opportunity to tell a compelling, visual story and deliver it to client’s smartphones, tablets, and computers all without blowing your marketing budget.

Social media presents Realtors® with many opportunities to market themselves and their properties, but it’s important to know how to use the various social media channels for the right situations. Some, like Twitter, are great for communicating factual information (links to listings, dates/times for open houses), but with live video capabilities, Realtors® have an easy-to-use platform that virtually gets clients into houses and enhances your brand as a customer-focused, innovative partner. Those who master this medium will have a scalable model for client engagement, and can provide customers an effective, experiential, and convenient way to stay connected.

 

This style of marketing offers inexpensive, yet very powerful benefits, including:

  • User convenience: Homes are naturally visual; people want to see inside, outside, and the neighborhood, and as we all know, a white picket fence or a beautifully shaped tree can be enough to trigger a potential buyer’s emotions about a house. But first, the person has to see it and live video puts them right there at the property without them leaving the comfort of their home.
  • Easy to use: The entire process involves taking a video with your phone while it streams to your Facebook or Instagram feed. Facebook Live even provides some editing features, while there are a variety of apps that enhance video feeds, which can be implemented when you reuse these videos later.
  • Help your clients focus: With video, you can help clients narrow down their choices so they don’t waste time on properties they might not actually like.
  • Improve your brand: Even for those who are just lurking, they will see you as a highly interactive, personable partner who embraces current technology in an effort to connect with clients. This is a way to sell yourself and establish your ability to meet your client’s wants and needs.
  • Interactive: Consider that Facebook Live videos get 10x more comments than other types of posts. More engagement means more attention.
  • Scale: Showing a house in-person takes time. You have to travel there and back, spend time with the client, and take care of any concerns that immediately pop up in the course of your tour. With video, however, you can put dozens or hundreds of people inside of the houses you’re selling without having to leave your office.

We’ve learned that when it comes to social media consumption, people love video and seek it out more than anything else (videos in social channels generate 1200% more shares than text and images combined). Millennials, especially, are enamored with video, as four times as many prefer to watch video than read an article.

In our fast-paced world filled with instant gratification, it’s clear that video platforms are becoming the most effective way of reaching your audience. But to use these tools effectively you should take these things into consideration:

  • Length: Remember, these videos are live, and people are likely to join at various times during the streaming video. A video that’s at least 15-20 minutes is good — it provides people with enough time to join and engage during the stream. In fact, an analysis of 100 million Facebook videos indicates that viewer engagement increases the longer the video lasts, up until about 16 minutes.
  • Script your video, but not too much: Do a dry run, but don’t worry too much about getting every word right. You’ll be using your phone to tour the house, so be aware of anything that might, literally or figuratively, trip you up as you wander around showing off the home’s features. Know the things you want to highlight. Make sure windows are open and that natural light will be plentiful.
  • Timing is everything: This is a chance to bring the house to your clients, wherever they are. For live videos (like Facebook Live), it’s best to film at a time when you can get users when they’re not distracted by other demands (lunch time, evenings, weekends). You also want to show houses with good daylight, so consider weekends and holidays to broadcast – you’ll be able to show off the house during daytime hours when people won’t be at work. Remember, users aren’t bound to an office or any physical limitations. As long as they have their smartphones, they can watch from almost anywhere. For Instagram and Snapchat, keep in mind that videos vanish after 24 hours.
  • Capture leads: Ask your subscribers to follow you on this particular channel and keep referring them to your website where they can learn more as well as join your mailing list.
  • Reshare and reuse: Even though you create the video live, it becomes an invaluable piece of content. Once the live video is done, it will be available to you to share as often as you’d like. Take the footage and post it to your website and other social media channels so potential clients can revisit and learn about properties they weren’t able to see the first time around.

Live video options from Facebook and Instagram are as easy to use as snapping a picture. Those who take advantage of them will discover an entirely new way for getting the attention of new clients and servicing the ones they already have. From a branding and customer service perspectives, live video can enhance how you’re viewed, thus improving your ability to get serious buyers and sellers who want to work with you.  

Live video options from Facebook and Instagram are as easy to use as snapping a picture. Those who take advantage of them will discover an entirely new way for getting the attention of new clients and servicing the ones they already have. From a branding and customer service perspectives, live video can enhance how you’re viewed, thus improving your ability to get serious buyers and sellers who want to work with you.