Episode 11: Having the Audacity to Go All In with Kevin Markarian

Episode 11: Having the Audacity to Go All In with Kevin Markarian

Kevin shares his inspiring journey from humble beginnings. This man proves that anything is possible as long as you have the passion, the perspective, and even the presumption to go big or go home. Both he and David swap wild stories filled with the kind of bold moves, tough setbacks, big payoffs, and… “unique” ideas that you won’t want to miss!
Rate Conversation

Rate Conversation

We’ve just released the Rate Conversation feature - allowing you to take part in optimizing the scripts of both our automations and concierges. Known for our commitment to constant and never-ending improvement, we’ve refined our system over the span of 1,000,000...

Episode 10: Stop chasing and start attracting leads with Dustin Brohm

Episode 10: Stop chasing and start attracting leads with Dustin Brohm

David gets to meet with the content marketing innovator and podcast pro that inspired our show! Host of the Massive Agent Podcast and Industry Connected, as well as the founder of the Massive Agent Society – Dustin Brohm guest stars on the Power Agent Podcast!
9 takeaways from Inman Connect 2019

9 takeaways from Inman Connect 2019

We’ve compiled a list of takeaways from our time at Inman Connect Las Vegas - including personal insights and crucial lessons from the biggest presentations! The event was a blast! 🚀- marked by good times, big names, scorching heat, new relationships, and phenomenal sessions and panels.
Episode 9: Saving the Industry from Itself with Jason Frazier & Josh Pitts

Episode 9: Saving the Industry from Itself with Jason Frazier & Josh Pitts

Coming to you from Inman Connect Las Vegas, David is joined by some of real estates biggest names in real estate marketing - Josh Pitts (Shred Media | Founder & host of Josh Pitts Live) and Jason Frazier (Shred Media | CCO & Shred Marketer Podcast)! They discuss how to save the industry from itself and innovative strategies on how to build relationship with customers in a changing landscape. Tune in to learn how to thrive and survive over the next 10 years!
Episode 7: Success Through Compromise with Tami Edwards & Mike Bjorkman

Episode 7: Success Through Compromise with Tami Edwards & Mike Bjorkman

Tami Edwards and Mike Bjorkman join David to make this a very special Power TEAM edition of the podcast, straight from LCA Live 2019! These co-pilots discuss the different tactics and tools they use to work towards the same goal, while empowering one another and their team. Hear the incredible story about how it all began, and their lessons on how to successfully run a business TOGETHER.
Episode 6: Be the super geek of systems with Barry Jenkins

Episode 6: Be the super geek of systems with Barry Jenkins

Barry Jenkins joins David on-site at LCA Live! As an industry veteran and leader of the #2 Better Homes & Garden team WORLDWIDE, Barry goes in depth about how you can use automation and systems to scale your business. Find out which processes he used to reverse engineer his way to success!
Episode 5: Being yourself pays off with The Mortgage Geek

Episode 5: Being yourself pays off with The Mortgage Geek

Sean Cahan – aka the Mortgage Geek – joins David in the 5th episode of the Power Agent Podcast! As President of Cornerstone Mortgage and a spandex savant, Sean discusses how embracing his inner geek helped him build his own brand. Tune in and learn how to stand out from the competition.
Episode 3: Connecting with Communities through viral videos with Kyle Whissel

Episode 3: Connecting with Communities through viral videos with Kyle Whissel

David is joined by Kyle Whissel - owner of the county’s #1 eXp team by transaction sides and one of real estate’s premier video influencers. Kyle dives into the art of using video to grow your brand, win more business, and connect with your community. Tune in to stand out and stay ahead, like Kyle.
Episode 2: Building a Power Team from the ground up with Daniel Beer

Episode 2: Building a Power Team from the ground up with Daniel Beer

David meets with Daniel Beer - architect of one of the top producing real estate teams in the country: top 150 in the nation (according to RealTrends and Wall Street Journal) and the #1 eXp team in the country by volume.Daniel shares his insights on how he built this high octane team, and provides advice on what you can do to achieve the same. Tune in.
Episode 1: Selling a lifestyle with Seth O’Byrne

Episode 1: Selling a lifestyle with Seth O’Byrne

Seth O’Byrne from Pacific Sotheby’s International Realty joins us to talk about real estate marketing. We talk about how a well planned out and multi-angle marketing campaign has Seth on track for over 100 million in sales in 2019.
The Art of Engaging with New Clients Through Blogging

The Art of Engaging with New Clients Through Blogging

A big part of our business is getting people to pay attention to us. To earn that attention, there are all kinds of tactics and trips, but if I told you that sitting on your rear end and writing 300 words could generate new clients, would you do it?
Why Brokers Are Destined to Fail… Unless They Adapt

Why Brokers Are Destined to Fail… Unless They Adapt

Due to advancements in tech, the real estate landscape has changed dramatically over the last two decades - forcing brokers to choose to either adapt or fail altogether.  Studies indicate that 90% of real estate leads are coming from the web. This expansion of web-based real estate commerce represents an industry that has evolved into a 24/7/365 business.
How Agentology’s New Nurture Feature Revolutionizes Lead Engagement

How Agentology’s New Nurture Feature Revolutionizes Lead Engagement

Every successful agent knows that the "follow up" to a lead can make or break its success in conversion. Like we've alluded to before, the entire sales cycle in buying a home can be long and arduous, and oft-times calls for an agent to nurture a lead throughout that time for both the buyer and the agent. On average, the amount of time it takes the buyer to go from online inquiry to actually signing on the dotted line is upwards of 1 year.
The Importance Of An Online Sales Counselor

The Importance Of An Online Sales Counselor

ording to a joint study by Google and the National Association of Realtors®, 90% of all real estate transactions  start with an online search. When a customer contacts you, you must respond as quick as possible, regardless of the time. If a customer doesn't hear from you right away, they'll end up doing business with someone who wants their business. It's the nature of real estate.
Strive for 5: Why Your Slow Response Time is Ruining Your ROI

Strive for 5: Why Your Slow Response Time is Ruining Your ROI

Like a lot of agents in your situation, I'm sure you are frustrated with the amount of leads that are falling by the wayside. You train your team, you have a viable strategy in place and come month's end, you see how much money is being wasted on dead leads.
What Every Team Lead Really Needs (Our Findings Might Surprise You) 💡

What Every Team Lead Really Needs (Our Findings Might Surprise You) 💡

As the team lead, you are able to charge the different individuals of your team with roles and responsibilities that match with their strengths as a person. It's the classic divide and conquer model. And your role is the most pivotal--you need to make sure that you actually accomplish the appropriate matching of your team.
How to Win with Long Term Nurture

How to Win with Long Term Nurture

Long term nurture is a crucial strategy in real estate because those who are "ready" to buy a new home are often ready to begin their search --meaning it will likely  be a while before they actually go through with their purchase. Studies suggest that 50% of people looking to buy a new home begin their formal search process anywhere between 6 and 12 months before actually purchasing their home.
Why SMS Will Be Your Team’s Secret Weapon

Why SMS Will Be Your Team’s Secret Weapon

If you're trying to promote yourself to the world and grow your business, you have no choice but to market to audiences on mobile devices. Your customers are mobile-- this is the way the world is, as mobile usage is now surpassing that of at-home internet access worldwide.

Strategies for Closing Employed by Top Agents

Closing is the make-or-break moment in real estate. Unfortunately, the job doesn't just entail helping a seller sell and a buyer buy. Far from it.  In fact, in 2007, Pat Vredevoogd-Combs, past president of the National Association of REALTORS®, testified before the House Financial Services Committee on Housing. As part of her testimony, she submitted a list of 184 things that listing agents do in every real estate transaction.

Why Direct Mail is the Best Marketing Strategy for Your Team

Contrary to what you might believe, direct mail marketing is anything but extinct in this day and age. In fact, $46 billion dollars is still being invested in direct mail marketing by major corporations. Even with the advent of modern technologies that spread awareness of company promotions like email and social media; direct mail isn't going anywhere anytime soon. Direct mail has too many marketing benefits that the new kids on the block just cannot compete with.

Win More Deals with Your Personality

You’ll be surprised by how much of an impact personality can have in closing deals; in fact, certain traits can play a part in making or breaking your business. When someone is said to have a “winning personality”, what kind of person comes to mind? (And no, I’m not referring to when you ironically describe the crotchety cat lady next door.)

The True Value of Your Real Estate Networking Efforts

Did you know that customer referrals may be the most effective tool in your marketing bag? As a matter of fact,  42% of home buyers were referred to their real estate agent by an existing or previous client, and 74% of clients will provide a referral if their agent has stayed in touch with them. Referrals are inexpensive, produce results, and helps generate an incredibly powerful network effect. Your network, therefore, becomes critical to your success, and with the help of a smart strategy you can create an ever-growing network that will deliver a continuous supply of high quality leads.

5 Ways to Unlock the True Power of LinkedIn

There’s generally a difference between networking and lead generation, but the reality is we’re generally always looking for opportunities to make connections that could someday turn into leads.

5 Strategies To Build The Ultimate Real Estate Team

With a team, you'll be able to build your real estate empire. You'll be able to capitalize on every lead that comes your way and knead and bend the constraints of your day so that you can get every task completed. [Not only will leveraging a team allow you to bend the constraints of your day, but it gives you the ability to capitalize on every lead that comes your way so you can focus on building your real estate empire.]

Digital Marketing Trends: Did Facebook’s Privacy Issues Change Everything?

There’s been a lot of media coverage recently about how personal information is being used and misused by social media companies. The best known example is the Facebook/Cambridge Analytica scandal, where personal data about Facebook users and their habits were sold to marketing firms. It unearthed security and privacy breaches, and as a result, limitations have been placed on how advertisers access user and behavioral data.

Personality decoded: Secret to Closing More Deals

The personalities of both you and your team will play an integral role in your success - from the listing appointment to escrow. Backed by extensive research and clout within the medical field, the Big 5 personality assessment can assist you in understanding and capitalizing on your personality strengths (and weaknesses).

4 Dynamite Ways to Sell Homes to Millennials

Millennials have really taken it on the chin as of recently, don't you think? It seems like everyone from pundits to industry leaders to even their own parents have had something negative to say about this young generation, calling them everything from entitled and lazy to arrogant and spoiled.

5 Signs You’ve Made it as a Real Estate Agent

One of the key reasons that many get into real estate is for the opportunity to control their own destiny. There’s certainly a monetary factor to that, and success can be measured to some degree by volume of houses you’ve sold and amount of commission checks you’ve cashed. However, a lot of those things are dependent upon factors you can’t control.
Success Stories: Tristan Ahumada

Success Stories: Tristan Ahumada

All of my leads go through them because I trust them. And because, I've seen my numbers skyrocket... Agentology is on 24 hours a day.

Instagram: The Next Home Selling Frontier

Every day our world is becoming more and more digitally oriented and specifically, the real estate industry has been making major leaps. Nobody is trying to be the agent that is missing out on deals because they are not up to date with the latest social media practices. Instagram is currently the second fastest growing social media platform and is still considered young compared to other well known social media platforms out there, such as Twitter and Facebook.

The Art of Keeping in Touch with Past Clients

The business management expert Peter Drucker famously said, “The purpose of a business is to create a customer.” It’s certainly hard to argue with that, but what Drucker neglected to mention is that keeping the customers you have is critical to long-term business success. In fact, it costs 7x more to obtain a new customer than it costs to keep an existing one. The lesson? Keep your customers happy and maintain your client relationships.

The Importance of Health in Real Estate

The daily grind and rigmarole of working as a real estate agent can take a huge toll on the body and mind of anyone in the profession. According to a 2017 study conducted by Statista, 37 percent of individuals have seen increases in overall stress levels due to their job demands over the previous year. This is clearly seen in the real estate industry.

How to Build Your Brand Like A Rockstar

Reaching the point in your career where your name actually means something within real estate…that’s the dream. By now, you’re probably well aware of the importance of building your brand.  Your every interaction marks you as a walking billboard - constantly promoting your business, expertise, and everything you represent. The Tom Ferrys. The Chris Smiths. The Tristan Ahumadas... Even the Josh Altmans - before they graced our news feeds, seminars, and TV screens, they were household names with personal brands that were carefully cultivated.

6 Reasons Why Live Video Marketing Rules

Effective advertising does two things well: first, it tells a compelling story, one that the consumer can connect with. Secondly, it meets the consumer where he or she is present. In an environment where people have short attention spans and endless options for content and information, Realtors® can stand apart from the crowd if they make use of live video tools such as Snapchat Live, Facebook Live, and Live stories on Instagram. With these tools, you have an opportunity to tell a compelling, visual story and deliver it to client’s smartphones, tablets, and computers all without blowing your marketing budget.

Why Branding is Your Ultimate Weapon

Brands make the world go round, and they dominate every aspect of society. They are status symbols. They are markers for quality (or lack thereof). Most importantly, revenue and success are common symptoms of a great brand.

How to Crush Online Leads Without Going Broke

"Drumming up leads can be done in a variety of ways; events, door-to-door, and referrals are all options. However, one of the easiest ways to get leads is to just buy them. We all know of different types of list brokers and online sources who can slice and dice different demographic data into hopefully delivering qualified leads that have a high likelihood of being successful for us."

Boost Your Business with Social Media Insights

Tracking your social media performance is a crucial component to any successful marketing endeavor. This is especially true in light of recent changes to Facebook's News Feed, for example. You need the insight tools to determine exactly what is and isn’t working as well as the best time to post content.

A Cautionary Lesson About For Sale By Owner.

As a real estate agent, you either love it, or you hate it (you probably hate it). Granted, the idea of saving money is appealing to anyone selling a property - and it’s often the reason they’ll jump right into an area they know very little about. But, this puts them at risk of losing money, time, and a nasty legal battle in the process, should things go wrong.

Nextdoor: Next Frontier for Real Estate Advertising

What Exactly Is Nextdoor? This social media phenomenon offers ways to foster relationships with your neighbors without having to go knock on doors. Nextdoor gives you the ability to start discussions and highlight important issues in your community.

How to Increase Your Engagement Within Your Own Network

There’s no denying that social media has been a focal point for success within the residential real estate industry. We’ve discussed before the importance of building brand awareness within real estate [Link to Brand Building Blog] , and given the fact that 90% of Americans go online to shop for property, it’s worth utilizing social media to meet potential clients within this popular space. Other agents are certainly using social media to do so, as 87% of marketers rank more exposure for their businesses as the primary benefit of their social media efforts.

AI – The Future of Real Estate

Technology: the driving force of humanity’s evolution and apparently the bane of existence for many real estate agents. At least, that appears to be the presiding fear, espoused by every RE blogger with a pulse and especially in the face of advancements within artificial intelligence.

Close More Real Estate Deals in Style.

Real Estate is all about first impressions being prepared and looking the part is half the battle. What to wear, is one of the first things you should be thinking of as soon as that meeting is scheduled. You might not think it’s the most important thing but it is vital to your success.

How a Headshot Can Make Or Break Your Business

Did you know? One of the most important things you can do for your business and your reputation is making sure you have a great headshot. As such, you need to explore what your headshot is saying about you, especially given the fact that this photo will often be the first impression of you that your client encounters.
Success Stories: Jessica Macias

Success Stories: Jessica Macias

"One thing I really love and is very powerful about Agentology is the fact that they are representing themselves as part of my team. They are human beings they have real conversations, real responses, and it’s very authentic… and I feel like that has really added to our conversion rate"

The Price Estimator Epidemic: the WebMD of Real Estate

Too much of anything can be a bad thing (unless we’re talking about cookies, because clearly there is never a downside to a mouthful of deliciousness). As the ease and accessibility of the internet has given way to a flood of information, this notion has never been truer.

4 Ways to Generate Incredible Client Reviews

Buyers have options, and while they may be persuaded by your catchy advertising or a great deal, their decision-making about the agents they use is mostly done through online reviews. In fact, 91% of buyers regularly read online reviews, and 84% said they trust online reviews as much as personal recommendations from friends and family. For you to get the attention of home sellers and buyers, you need good reviews — and lots of them.

6 Ways to Maximize Your Facebook Advertising

Today, Facebook has become a part of our everyday lives in one way or another, whether we want to admit it or not. U.S. users spend 41 minutes on Facebook daily, and every minute another 400 users sign up. With this growing use of social media advertising, it is imperative to maximize every dollar spent. This uptick has caused many businesses to shift their advertising strategies towards a social media platform focus looking to increase the performance of their content. Below are a few tips to help you get a leg up against your competitors while simultaneously elevating the success of your business:
Success Stories: Barry Jenkins

Success Stories: Barry Jenkins

"Agentology has been all about leverage... they're constantly following up, doing a good job, the percentage of leads they're converting is through the roof and I couldn't be happier."-Barry Jenkins, Better Homes and Gardens Real Estate Virginia Beach, Virginia
Success Stories: Michael Flynn

Success Stories: Michael Flynn

"I highly recommend them for anybody who’s looking to load up on their listing inventory" Michael Flynn, Flynn Tea, at Keller Williams Realty Garden City, New York
Success Stories: Bobby Martins

Success Stories: Bobby Martins

“What I love about it is someone is reaching out right away. And the best part is that it ties into my CRM. Now it’s allowing me to focus on the top 10% of people doing business, and I can give my agents and my team more leads that are actually qualified… to me that’s invaluable… it comes down to “work smart.” -Bobby Martins, Bobby Martins Realty Group
Success Stories: Daniel Beer

Success Stories: Daniel Beer

We love Agentology! We generate hundreds of leads per month and need to engage them quickly and effectively. Agentology has helped our conversion rates rise and we are setting more appointments than ever with our leads. My team is able to focus on the hot prospects that matter.
Success Stories: Eric Pointer

Success Stories: Eric Pointer

"Agentology does an amazing job for our agents who are using our Agentology mac systems following up with leads. In fact all of them rave about how well Agentology is doing." -Eric Pointer, Agent Jet
Success Stories: David Azimi

Success Stories: David Azimi

"The promptness and the quality of the communication is excellent, and love to have them a part of my team." - David Azimi, David Azimi Real Estate Group

What Is a Real Estate ISA?

The Inside Sales Agent goes by many names. From phone animals to call crushers, whatever you call them, there’s no denying the role they play on a real estate team.In fact, the Inside Sales Agent (ISA) team model is a popular way to structure a team for lead follow-up. But deciding whether it’s a good fit for your business in terms of generating more leads and appointments can be difficult. Let’s take a look at exactly what an ISA is and how one could help you or your team.
Success Stories: Bruce Levine Carla Nell

Success Stories: Bruce Levine Carla Nell

"It is extremely comforting that I’ve got an affordable partner that is there responding quickly, and they’re on top of things. If you’re looking to improve your business and you value your clients, and your prospects having real human relationships, you will be astonished at the value that Agentology provides."
Success Stories: Albie Vas

Success Stories: Albie Vas

"With Agentology we are able to convert at a higher rate, before it would take 1/24 leads in order to get interaction... now with Agentology it's 1/6."
Number 1 Real Estate Company to Watch in 2018 (via Onboard Informatics)

Number 1 Real Estate Company to Watch in 2018 (via Onboard Informatics)

In case you haven’t heard, we were designated the #1 Real Estate Company to Watch for in 2018” by Real Talk! With 2018 Q1 already behind us, we take stock of all that we’ve accomplished so far this year.   Nova Launch This year, we launched our latest Dashboard...

Real Estate Industry Fights Consolidation with Innovation

Real Estate Industry Fights Consolidation with Innovation

Just like any business, the smaller and less-funded companies often times get absorbed into larger businesses. “The [real estate] industry is very fragmented, [and] with the costs of business continuing to rise, having scale is critical,” says Ron Peltier, Chairman and Chief Executive of HomeServices.
Agentology + Real Geeks Integration

Agentology + Real Geeks Integration

Agentology brings you, with much excitement and anticipation, our new and improved Real Geeks integration!This highly requested feature is a big step forward in the Agentology platform because Agents now have the ability to receive real time updates from the Agentology team directly onto their Real Geeks dashboard.
Officially The Best Place To Work

Officially The Best Place To Work

We’re excited to announce that we’ve been selected as a Best Place to Work by the San Diego Business Journal! It’s a complete honor, yet an affirmation of something we’ve known since Day 1. Everyone here has bought into our vision and our values, thereby promoting an...

Agentology Takes Silver in Realogy FWD Innovation Summit!

Agentology Takes Silver in Realogy FWD Innovation Summit!

9/8/2017 | New York, NY   Realogy is the largest real estate company in the world, owning major brands such as Coldwell Banker, Century 21, Sotheby’s, ERA, Better Homes & Gardens and more, and they want to get a leg up on tech, which is why 5 years ago, they...

3 Real Estate Facebook Groups Every Agent Should Join

3 Real Estate Facebook Groups Every Agent Should Join

It’s 2017 and the real estate information highway is located on social media, but let’s be honest… Facebook is at the forefront of it all - especially when it comes to real estate. Today, not only do you have to drive traffic to your listings and website, but you also need to be constantly engaging with industry experts, other agents, and your customers.
Agentology, Inc. Ranks No. 894th on the 2017 Inc. 5000

Agentology, Inc. Ranks No. 894th on the 2017 Inc. 5000

It was a sincere honor and an exciting milestone to be recognized as the #6 Fastest Growing Company in San Diego. During the celebration, in the midst of the confetti, flying corks, and break-dancing astronauts, someone suddenly shouted: “Wait! We just received an...

The Evolution of Agentology : A Real Estate Podcast

The Evolution of Agentology : A Real Estate Podcast

Earlier this week, David Tal - our CEO - took part in a bare-all podcast, providing an inside look to Agentology and recounting his meteoric rise to being the Most Admired CEO of an explosively successful real estate tech company.  
Agentology + Follow Up Boss Integration

Agentology + Follow Up Boss Integration

This highly requested feature is a big step forward in the Agentology platform because Agents now have the ability to receive real time updates from the Agentology team directly onto their Follow Up Boss CRM dashboard.
3 Easy Steps to Turning Cold Real Estate Leads Into Hot Sales (via Bigger Pockets)

3 Easy Steps to Turning Cold Real Estate Leads Into Hot Sales (via Bigger Pockets)

Have you ever signed up for a gym membership but barely used it? You dedicate little time or effort to working out and see no results, so paying your bill starts to burn more than leg day. In the same way, paying for real estate leads without dedicating the time or effort to working with them properly will get you little results and is an easy way to burn money...
2017 Fastest Growing Companies in San Diego!

2017 Fastest Growing Companies in San Diego!

We’re immensely honored to be recognized by San Diego Business Journal, and to be in a class of other wildly successful companies. However, we’re just getting started. As we speak, we’re already innovating and refining the way we serve our agents, and are excited for what the future holds for Agentology.
It’s Crunch Time!

It’s Crunch Time!

This sentiment has always fueled our drive for success. In the internet age of web leads, the real estate industry has become both impersonal and inefficient. An increase in lead volume and generation is offset by a disconnect in agent/client relationship, as well as proper vetting of each lead. Through a seamless combination of human connection and cutting-edge technology, we hope to improve the lives/success of real estate agents.
Agentology featured in Inman News!

Agentology featured in Inman News!

The propelling force behind our growth and success is the desire to improve the lives of real estate agents. In a world of cold web leads, agents aren’t able to respond to their leads quickly and effectively to convert them into qualified hot prospects. Agents are 21X more likely to convert a cold lead into a client if they engage them within 5 min.  Agentology makes sure they do just that, by giving every agent the power of having their own inside sales team.
How Zillow, Trulia, and Realtor.com Fueled the Rise of ISAs

How Zillow, Trulia, and Realtor.com Fueled the Rise of ISAs

The way we got business was through “floor time” working at a retail office with a great location and foot traffic.  Floor time meant you got to stand in the front of the office greeting visitors that were potentially looking to buy or sell in the area, and by greeting them, you had the first chance to give them your business card and hopefully collect their contact information so you could follow up with them.  This is in fact how I got most of my new business for my first few years.  Friends and family could only take me so far, but alas, I was not the only real estate agent they knew either.
SDBJ’s Fastest Growing Companies 2016

SDBJ’s Fastest Growing Companies 2016

When I submitted Agentology’s name for the San Diego Business Journal’s (SDBJ) Fastest Growing Companies award, I’ll admit, I knew we were going to make the list.
A Letter From the CEO

A Letter From the CEO

As I reflect on this past year, so much comes to mind. There have been many ups and downs, yet every interaction, experience, and setback has provided a learning opportunity and a chance to continually refine who we are and what we stand for. I think about all of the real estate agents we’ve partnered with last year, and all of the thousands of families we’ve connected them to. Lastly, I think of the responsibility we’ve taken upon ourselves: earning the trust of our real estate agents and making their success our priority by any means necessary.  
Happy Agents Meet the Crew

Happy Agents Meet the Crew

The Bob Lucido Team is as impressive as it gets with its award winning marketing, high quality, upscale brochures, in-house stagers, in-house photographers, three offices, and so much more! We couldn't be more proud to be working with two of the top selling Realtors on the entire squad!
Your Inbox: A Wasteland of Lost Leads & Money

Your Inbox: A Wasteland of Lost Leads & Money

It’s one of the best parts of your day: that moment when you check your email and there’s a new “hot” lead waiting for you. What a feeling… your next deal has just arrived! But then reality hits when you call and there's no answer, or worse yet, when you discover that none of the lead’s information is valid. Then you ask yourself, "Did I really just pay for that lead?" If invalid contact information or non-responsive prospects were the only issues when purchasing leads, that would be ok from a business standpoint. It’s just the price of doing business, right?
3 Reasons Why Response Time Matters

3 Reasons Why Response Time Matters

With information so readily available at our fingertips these days, it's no wonder consumers grow impatient at a quicker rate than they used to. As a matter of fact, a recent study by Microsoft surveyed over 2,000 adults and found people now lose concentration after 8 seconds! That's a shorter attention span than goldfish! This tells us that leads are more perishable than ever and when people want information from an expert, they want it NOW. So pick up the phone and get them the information they seek (before someone else does).
The Most Important Statistic You Need to Know

The Most Important Statistic You Need to Know

Meeting you in person builds immediate trust and loyalty. Don’t just call clients, propose a time and place to meet. Whether it’s a home buyer or seller, setting up a face-to-face, belly-to-belly, eyeball-to-eyeball appointment could be what sets you apart from other agents vying for the same lead.
Why Your Clients Aren’t Referring You More Business

Why Your Clients Aren’t Referring You More Business

If you’re not going above and beyond, you’re also not going further with that client’s circle. Buyers and Sellers love to refer agents that they worked with when they have an outstanding experience. Anything less than extraordinary though, and it ain’t going anywhere else. Unlocking that extra level of service and attention to your clients is what generated referral and repeat business. Some of the most successful agents these days don’t spend a dollar on advertising because they have build up such a large trust base and they struggle just to keep up with the buyers and sellers that are being referred to them. The key to all this lies in a few simple practices:
Why Your Google AdWords Campaigns Aren’t Working

Why Your Google AdWords Campaigns Aren’t Working

More people search Google for real estate information than any other site, hands down. It’s way larger than Zillow, Trulia, Realtor.com combined for real estate related searches (need to check that, but pretty sure). So you can’t ignore advertising here, but let’s face it; you’re good at selling homes, and you don’t know much about internet marketing and adwords optimization. Here are some reasons why you can’t manage this yourself.
The 3 Biggest Mistakes You’re Making on Facebook

The 3 Biggest Mistakes You’re Making on Facebook

Facebook is a powerful lead generation and marketing tool for all Real Estate Agents. However, when you’re an Agent, your Facebook account is also your business so it directly reflects who you are in a very public way. It's a delicate balance; You want to be social, but you must be aware that many of your clients will come from your existing FB contacts or will become new FB contacts. Here are a couple of things we have seen and found are complete turn-offs for potential clients: