Due to advancements in tech, the real estate landscape has changed dramatically over the last two decades – forcing brokers to choose to either adapt or fail altogether. Studies indicate that 90% of real estate leads are coming from the web. This expansion of web-based real estate commerce represents an industry that has evolved into a 24/7/365 business.
Every successful agent knows that the “follow up” to a lead can make or break its success in conversion. Like we’ve alluded to before, the entire sales cycle in buying a home can be long and arduous, and oft-times calls for an agent to nurture a lead throughout that time for both the buyer and the agent. On average, the amount of time it takes the buyer to go from online inquiry to actually signing on the dotted line is upwards of 1 year.
ording to a joint study by Google and the National Association of Realtors®, 90% of all real estate transactions start with an online search. When a customer contacts you, you must respond as quick as possible, regardless of the time. If a customer doesn’t hear from you right away, they’ll end up doing business with someone who wants their business. It’s the nature of real estate.
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