If you're trying to promote yourself to the world and grow your business, you have no choice but to market to audiences on mobile devices. Your customers are mobile-- this is the way the world is, as mobile usage is…
Craig HengelOctober 24, 2018
“ I was spending all of this money, and didn’t have the right tools to get to them quickly”
Kelsey GreenOctober 23, 2018
Realtors spend about $9 billion every year on advertising. Furthermore, from that data, 56% of that sum (a little more than $5 billion) is spent on purchasing leads. It's reasonable to assume that there's an immense amount of value associated…
Craig HengelOctober 4, 2018
Closing is the make-or-break moment in real estate. Unfortunately, the job doesn't just entail helping a seller sell and a buyer buy. Far from it. In fact, in 2007, Pat Vredevoogd-Combs, past president of the National Association of REALTORS®, testified…
Raymon LacyOctober 4, 2018
Contrary to what you might believe, direct mail marketing is anything but extinct in this day and age. In fact, $46 billion dollars is still being invested in direct mail marketing by major corporations. Even with the advent of modern…
Raymon LacyOctober 4, 2018
You’ll be surprised by how much of an impact personality can have in closing deals; in fact, certain traits can play a part in making or breaking your business. When someone is said to have a “winning personality”, what kind…
Raymon LacyOctober 4, 2018
Real estate leads can be fickle--while there are many ways to generate leads. Which are the most financially viable and advantageous for an agent to follow? Technology today allows you to generate leads from a variety of credible sources (Trulia…
Kelsey GreenOctober 1, 2018
Are you aware of how much money you are potentially wasting with your leads every year? Seriously. Within your marketing budget, you are most certainly sure with how much you spend on lead generation down to the very last dollar.…
Craig HengelSeptember 28, 2018
Everything we do is based on communication and we do it all day long. It’s how we form relationships and develop trust, and an overlooked aspect of the way we communicate, is body language. According to UCLA psychology professor Albert…
Mari EguchiSeptember 17, 2018
Videos are the future - a notion that is backed up by a natural disposition towards flashy visuals (the many sequels to Fast and Furious and Transformers can attest to this).
Raymon LacySeptember 14, 2018
Did you know that customer referrals may be the most effective tool in your marketing bag? As a matter of fact, 42% of home buyers were referred to their real estate agent by an existing or previous client, and 74%…
Chad SajovicSeptember 12, 2018
There’s generally a difference between networking and lead generation, but the reality is we’re generally always looking for opportunities to make connections that could someday turn into leads. LinkedIn has primarily been a tool for job searchers and B2B sales…
Raymon LacySeptember 11, 2018
Let's face it-- even if you're a real estate rainmaker, building an optimized team around you provides more benefit than performing your role as a lone-wolf advisor. When you're working solo, you're always going to be presented with the sour…
Raymon LacyAugust 29, 2018
There’s been a lot of media coverage recently about how personal information is being used and misused by social media companies. The best known example is the Facebook/Cambridge Analytica scandal, where personal data about Facebook users and their habits were…
Kelsey GreenAugust 29, 2018
The personalities of both you and your team will play an integral role in your success - from the listing appointment to escrow. Backed by extensive research and clout within the medical field, the Big 5 personality assessment can assist…
Raymon LacyAugust 28, 2018
Did you know: the way you focus on the experience of your clients - past AND present - will be either the key to your success as a top real estate adviser or the precursor to your failure?
Raymon LacyAugust 16, 2018
Millennials have really taken it on the chin as of recently, don't you think? It seems like everyone from pundits to industry leaders to even their own parents have had something negative to say about this young generation, calling them…
Mari EguchiAugust 15, 2018
One of the key reasons that many get into real estate is for the opportunity to control their own destiny. There’s certainly a monetary factor to that, and success can be measured to some degree by volume of houses you’ve…
Craig HengelAugust 14, 2018
All of my leads go through them because I trust them. And because, I've seen my numbers skyrocket... Agentology is on 24 hours a day.
Craig HengelAugust 13, 2018
Every day our world is becoming more and more digitally oriented and specifically, the real estate industry has been making major leaps. Nobody is trying to be the agent that is missing out on deals because they are not up…
Marco GutierrezAugust 10, 2018
The business management expert Peter Drucker famously said, “The purpose of a business is to create a customer.” It’s certainly hard to argue with that, but what Drucker neglected to mention is that keeping the customers you have is critical…
Raymon LacyAugust 8, 2018
The daily grind and rigmarole of working as a real estate agent can take a huge toll on the body and mind of anyone in the profession. According to a 2017 study conducted by Statista, 37 percent of individuals have…
Ruben MierAugust 6, 2018
Reaching the point in your career where your name actually means something within real estate…that’s the dream. By now, you’re probably well aware of the importance of building your brand. Your every interaction marks you as a walking billboard -…
Raymon LacyAugust 3, 2018
Effective advertising does two things well: first, it tells a compelling story, one that the consumer can connect with. Secondly, it meets the consumer where he or she is present. In an environment where people have short attention spans and…
Craig HengelAugust 1, 2018
Brands make the world go round, and they dominate every aspect of society. They are status symbols. They are markers for quality (or lack thereof). Most importantly, revenue and success are common symptoms of a great brand.
Raymon LacyJuly 30, 2018
"Drumming up leads can be done in a variety of ways; events, door-to-door, and referrals are all options. However, one of the easiest ways to get leads is to just buy them. We all know of different types of list…
Raymon LacyJuly 28, 2018
Tracking your social media performance is a crucial component to any successful marketing endeavor. This is especially true in light of recent changes to Facebook's News Feed, for example. You need the insight tools to determine exactly what is and…
Raymon LacyJuly 26, 2018
As a real estate agent, you either love it, or you hate it (you probably hate it). Granted, the idea of saving money is appealing to anyone selling a property - and it’s often the reason they’ll jump right into…
Raymon LacyJuly 24, 2018
What Exactly Is Nextdoor? This social media phenomenon offers ways to foster relationships with your neighbors without having to go knock on doors. Nextdoor gives you the ability to start discussions and highlight important issues in your community.
Raymon LacyJuly 23, 2018
There’s no denying that social media has been a focal point for success within the residential real estate industry. We’ve discussed before the importance of building brand awareness within real estate , and given the fact that 90% of Americans…
Raymon LacyJuly 23, 2018
If given the chance to create a real estate handbook, every agent would have something vastly different to say; from personal rules that have resulted in their success to hard-learned mistakes that must be avoided, to necessary hardships that must…
Raymon LacyJuly 12, 2018
Technology: the driving force of humanity’s evolution and apparently the bane of existence for many real estate agents. At least, that appears to be the presiding fear, espoused by every RE blogger with a pulse and especially in the face…
Raymon LacyJuly 11, 2018
Real Estate is all about first impressions being prepared and looking the part is half the battle. What to wear, is one of the first things you should be thinking of as soon as that meeting is scheduled. You might…
Chad SajovicJuly 11, 2018
Back in the day, buyers and sellers depended entirely on real estate agents to find their dream home or sell their property. Today, most prospective homebuyers are proactive. They head straight for their electronic devices to search for properties before…
Raymon LacyJuly 10, 2018
Did you know? One of the most important things you can do for your business and your reputation is making sure you have a great headshot. As such, you need to explore what your headshot is saying about you, especially…
Raymon LacyJuly 10, 2018
"One thing I really love and is very powerful about Agentology is the fact that they are representing themselves as part of my team. They are human beings they have real conversations, real responses, and it’s very authentic… and I…
Craig HengelJuly 10, 2018
Too much of anything can be a bad thing (unless we’re talking about cookies, because clearly there is never a downside to a mouthful of deliciousness). As the ease and accessibility of the internet has given way to a flood…
Raymon LacyJuly 3, 2018
Buyers have options, and while they may be persuaded by your catchy advertising or a great deal, their decision-making about the agents they use is mostly done through online reviews. In fact, 91% of buyers regularly read online reviews, and…
Chad SajovicJuly 3, 2018
Today, Facebook has become a part of our everyday lives in one way or another, whether we want to admit it or not. U.S. users spend 41 minutes on Facebook daily, and every minute another 400 users sign up. With…
Marco GutierrezJuly 3, 2018
Don’t be fooled by media portrayals of Millennials: Born between 1981 - 1996, this demographic of people represent the biggest generation in U.S. history. With an impressive headcount of 92 million, they are slated to be the biggest generational economic…
Raymon LacyJuly 3, 2018
In 2018 it’s harder than ever to hide from public opinion, and even harder to ignore what consumers think about your business. The necessary evil of the internet has given everyone who owns a computer, smartphone, or tablet the ability…
Chad SajovicJuly 3, 2018
"Agentology has been all about leverage... they're constantly following up, doing a good job, the percentage of leads they're converting is through the roof and I couldn't be happier." -Barry Jenkins, Better Homes and Gardens Real Estate Virginia Beach,…
Craig HengelJuly 1, 2018
"I highly recommend them for anybody who’s looking to load up on their listing inventory" Michael Flynn, Flynn Tea, at Keller Williams Realty Garden City, New York
Marco GutierrezJune 20, 2018
“What I love about it is someone is reaching out right away. And the best part is that it ties into my CRM. Now it’s allowing me to focus on the top 10% of people doing business, and I can…
Marco GutierrezJune 10, 2018
We love Agentology! We generate hundreds of leads per month and need to engage them quickly and effectively. Agentology has helped our conversion rates rise and we are setting more appointments than ever with our leads. My team is able…
Marco GutierrezJune 1, 2018
There’s arguably no one as dependent on statistics as real estate agents. After all, your livelihood depends on numbers like how many homes are sold in a quarter, your commission rate, and the all-important lead stats. Any change in such…
Craig HengelMay 24, 2018
"Agentology does an amazing job for our agents who are using our Agentology mac systems following up with leads. In fact all of them rave about how well Agentology is doing." -Eric Pointer, Agent Jet
Marco GutierrezMay 20, 2018
As a real estate agent, time is certainly money. And, if there was some way to conquer both, you’d probably be a millionaire by now. If you’re frustrated about the amount of money you’ve (potentially) lost out on, you are…
Raymon LacyMay 16, 2018
"The promptness and the quality of the communication is excellent, and love to have them a part of my team." - David Azimi, David Azimi Real Estate Group
Marco GutierrezMay 10, 2018
